Sara Yirga is the founder and manager of YA Coffee Roasters, a women-owned and women-run artisan roastery and export company founded in 2012 in Ethiopia and Cherish Addis Coffee & Books; a cozy specialty coffee shop in the Capital. Since the establishment of  YA Coffee Roasters in 2012, the main focus has been promoting Ethiopian Coffees Roasted at Origin. Sara is also one of the founders of the Ethiopian Women in Coffee (a chapter of the International Women in Coffee Alliance, IWCA). Sara became an Authorized Specialty Trainer (AST) in 2018. She has been instrumental in bringing the Specialty Coffee Education to Ethiopian Coffee Sector and has trained more than 170 individuals and a number of companies and their staff.